Watch design.
Creating groundbreaking new products and experiences for the global watch industry, with a focus on disruptive design, independent watchmaking, Métiers d'Art, and Haute Horlogerie.
Just a few examples of our work.
*most projects cannot be disclosed due to confidentiality.
Watch design.
With a decade of experience in watch design, our studio has collaborated with leading independent watchmakers and some of the world’s most recognised global watch brands.
We specialise in crafting beautiful and functional designs for the watch and jewellery industry, combining timeless aesthetics with precision engineering. With deep expertise in materials and manufacturing techniques, we ensure our designs are both visually striking and practical for production.
Our approach is built on partnership—working closely with clients to create unique, compelling designs that stand out in the marketplace. Whether supporting small independent brands or global organisations, we bring the expertise and creativity to turn vision into reality.
In developing watches and jewellery, we take ideas from an initial concept through to the completion of the finished product. Our work with a new client typically starts with an in-depth analysis of any existing product collections and the brand’s positioning in the market, including developing a strong USP and brand position. From this the design work begins with in-depth research to establish a design direction, before following a collaborative design process. We also help clients in the creation of new watch brands from a blank sheet of paper, guiding the journey from initial idea to having your own watch company through providing all relevent design capability, whether that is your brand identity, products, packaging, or retail environment.
We are able to help you with all your watch design needs with a true passion for what I do, with input on all aspects from the aesthetic design through to the materials used, and manufacturing techniques. I have worked on the design of watches and other timekeeping products that have ranged in retail prices from entry-level products, through to watches at the most premium point of the market, with a particular focus on haute horlogerie and independent watchmaking. As well as designing conventional watches and timekeeping instruments, we have experience in designing smartwatches, smartwatch dials, and wearable devices using the same design skillset found in horology. Beyond watches and jewellery, we have worked with others in the luxury space from writing instruments and objets d'art, to furniture and technology products.
Our work is grounded in a deep understanding of horology, combined with insight into the behaviours and emotions of target clients. This ensures that the watches we design are highly legible, desirable, and functional for their intended market.
We often integrate traditional artisanal techniques into our designs, preserving heritage craftsmanship while creating contemporary, compelling timepieces. We also collaborate with watch brands to refine their identity and visual language, translating them into distinctive and cohesive product collections. By providing a complete product design service, we can help if you are looking to hire a watch designer, whether you wish to expand on an existing product range or start from scratch with a new watch brand.
As having a great new watch design is only one part of a successful watch business, brand building is an equally important part of what we do. From graphic design, artwork and packaging, to the photography, retail displays and social media strategy, we can help you to strengthen your brand image.
Interviews on design
Talking Watch Design In 2024 With Max Resnick And Emmanuel Gueit.
In June 2024 I was interviewed by Hamish Roberston of The Watch Collectors’ Club on the topic of watch design. In this interview I talked about how I got into the sector, my design process, and some of the recent projects I’ve been involved in. The interview can be found on Youtube, here.

Creating new watch designs, from the traditional to the avant-garde.
What do you want to create?
It all begins with an idea. Maybe you want to launch a new luxury goods business, creating your own watch or jewellery brand. Maybe you want to scale an existing luxury brand into something more that you can share with the world. Whatever it is, the way that you develop your brand identity and product strategy will make all the difference.
Are you looking for to create a new watch? As a team with skilled designers we have experience in creating innovative designs for the luxury watch market. We can work with you to develop a concept that meets your specific needs and vision, incorporating cutting-edge technology and materials to create a one-of-a-kind watch that truly stands out. Whether you are looking to bring a new product to market or simply want to explore new design ideas, we have the expertise to bring your concept to life.
We can help you from the earliest stages of understanding what products you would like to make and why your customers should purchase your products through design research, to helping you better define the brief, and defining your USP. If you have a watch design project and want to hire a watch designer to help turn your idea into reality, get in touch.
Designed for*.
*many clients cannot be disclosed due to confidentiality.