About me.

Originally trained in automotive design, I have built extensive experience of working with leading brands in the luxury sector as a lead freelance designer and design strategist. My specialism is in creating groundbreaking and innovative timepieces, as a freelance watch designer to the global watch industry.

My focus on the luxury industry, and products with high mechanical complexity, has also provided me the opportunity to design products and related brand experiences for a variety of companies in sectors including wearables, jewellery, interiors, transport, and industrial products.

Taking products from concept through to launch I have experience in developing brand strategies, and am adept at using design to turn insights into growing businesses based on real customer needs, new technical possibilities, and business viability. A large amount of my recent work focuses on helping those who want to start a watch brand with their design projects, as well as others creating new luxury product businesses.